WEST PALM BEACH, FL — 3/3/11 — OpenClose announced that it has released its social media management software, OpenClose Social, for general availability. OpenClose Social is the first online social media management solution for credit unions, banks, and mortgage lenders. Through one online Web portal, users access a social content writer & publisher, brand monitoring, news feeds and redistribution with comments, and real-time analytics. The product is available in three editions: Social Silver, Gold, and Platinum ranging from single-user to multi-user systems.
In Beta since October, OpenClose Social has received continual improvements from the company based upon “real world” usage scenarios and valuable improvement feedback from a carefully-selected group of financial institutions of all sizes.
“Banks and credit unions are ideal candidates for social media marketing since they build so heavily upon feedback from their customers and members,” said J.P. Kelly, President, OpenClose. “Over the past six months we’ve discovered what is — and isn’t — important to banks and credit unions based upon the input they’ve given us. It’s been invaluable.”
With OpenClose Social, users can easily create and post social media content simultaneously on Facebook, Twitter, YouTube, LinkedIn, corporate websites and blogs. It allows marketers to automatically aggregate pertinent news and content for writing, reposting, and distribution. Administrators can then monitor, track and analyze what’s being said about their company, and competitors. Options include group discussion (forums), blogging; lead management, and multiple accounts posting. For lead generation, lending-related plug-ins called “widgets” let customers add completely customizable lead generation forms to their websites with a single line of code.
About OpenClose
OpenClose provides a variety of Web-based products for credit unions, banks, and mortgage lenders from loan origination, loan pricing, website design and social media marketing. LenderAssist is the company’s flagship mortgage banking software, DecisionAssist provides product pricing and eligibility, ConsumerAssist provides lenders with consumer-facing Web sites and OpenClose Social provides social media management software for financial companies.  For more information, visit the company’s Web site at www.openclose.com.