Whoever said there’s no such thing as bad publicity likely never worked in the financial industry. Let bad words linger about you in cyberspace and they will come back to haunt you. But when you know the secret, you can do incredible things with social media to turn negatives into positives.
Social Media is about comments both good and bad. Social media tools makes listening in on those comments a reality. But rather than concentrate listening on what to listen for, you should know what you’re NOT listening for. Hint: It has nothing to do with your company.